![]() Short-tail are general searches that, as the name implies, use only a few terms. ![]() In addition to keyword data, it’s important to understand the difference between short-tail and long-tail keywords. Short-tail Keywords vs Long-tail Keywords This would be an ideal keyword to target because you have a higher chance of landing your website in search results and attracting targeted leads. However, when you add a location to the keyword to make it more specific, you find a keyword with over 1,000 monthly searches and a much lower difficulty rate of 18. The term “homes for sale” is a general term, and therefore has a high search volume of 253,000 and a high keyword difficulty rate of 94. Real estate keyword data (Source: Ahrefs)įor example, the above image shows keyword analysis for two keywords. Choosing keywords with a lower difficulty will help you get into search rankings more quickly. Therefore, when searching and evaluating keywords for your real estate website, it’s important to find a balance between keyword search volume and difficulty. This means it will be extremely difficult to actually rank or generate traffic from a keyword like “real estate listings,” which has a difficulty score of 98. In general, realtor SEO keywords with a high search volume also have a high keyword difficulty. Keyword difficulty: How competitive a keyword is, i.e., the measurement of effort needed to rank on the first page of Google search results.Search volume: The average monthly search volume for a particular keyword.To determine the best real estate SEO keywords for your website, you need to identify two primary keyword metrics: They can be as general as “real estate” or as specific as “new houses for sale in Houston under $150,000” (also called short-tail and long-tail keywords). SEO real estate keywords are notable terms that your ideal customer is searching for when they type into Google or other search engines. Understanding & Choosing SEO Real Estate Keywords In order to master SEO, you need to understand keywords, be able to choose the right ones, and know the difference between on-page and off-page SEO tactics. Optimizing your website helps search engines understand the content presented on each page of your website and rank your site on search results, which helps you generate a high volume of targeted traffic. Real estate SEO is the practice of optimizing your website pages for search engines, primarily Google. The platform has one of the largest keyword databases and offers tools for competitor analysis, social media management, and overall content strategy. It identifies the best keywords for your audience and provides tips to further optimize your website. To help you find and determine keywords most specific to your target audience, Semrush provides extensive SEO tools. We’ve broken down what real estate SEO is, identified the top real estate keywords (e.g., “realtor” and “real estate housing market”), and provided the best tips to improve your SEO and build your real estate business online. ![]() With the right real estate keywords and search engine optimization (SEO) strategy, you’ll generate traffic and attract high-quality leads from Google searches.
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